© 2025 by House of NUMA
F&B, Hospitality and Product Design
CONCEPT
Every great project begins with a story. At House of Numa, concept creation is about more than aesthetics—it’s about shaping a complete guest journey. From cuisine and service to uniforms and spatial flow, we consider every element that defines the experience. Our concepts ignite imagination while staying grounded in research and cultural awareness, ensuring each project has a clear identity and a lasting impact.
BRAND DNA
A strong brand is consistent, recognizable, and evolving. We create style manuals and brand guidelines that capture the essence of a project and keep it alive over time. These living documents grow and adapt as a property develops, guiding not just interiors but also graphics, uniforms, menus, and guest touchpoints. By safeguarding the brand’s DNA, we help ensure every new chapter feels authentic and connected to the original vision.
MASTER PLANNING
Successful hotels and restaurants don’t happen by chance—they are carefully positioned. We combine competitive research, site analysis, and regional insights to shape projects that maximize potential and minimize risk. Whether developing a new concept or repositioning an underperforming property, our approach aligns design with strategy, placing food, beverage, and hospitality at the heart of a holistic plan.
OPERATIONS
A design only works if it performs in reality. We study the relationship between guest-facing spaces and back-of-house operations, ensuring efficiency without compromising experience. From feasibility studies and budget reviews to flow analysis and service strategies, our work balances aesthetics with function. The result is design that looks beautiful, feels intuitive, and works seamlessly for staff and guests alike.
The NUMA LAB
We explore materials and objects with a hands-on approach. We design wallpapers, ceramics, and custom furniture, and we test how light, texture, and form interact in space.
Sometimes we work with traditional materials in new ways; other times we experiment with 3D-printed surfaces or custom finishes developed for a specific project. It’s an ongoing space for research, prototyping, and collaboration with makers.
